Mood board gives a general idea or a feeling of how the media product will look like. For this Leena researched on pinterest, and saved her inspirations creating a whole board. Afterwards she complied them all in form of a collage on Photo Grid and added labels where required.

The promotion of our music video will be done through various distribution channels present already. Album promotion through Facebook, sound-cloud and iTunes. Twitter will also be used for Word Of Mouth.
​We’ll also be sending CD packs to DVD/CD stores in the city center on special racks to create impulse buying.

The record label logo below is designed by us three on Adobe Photoshop CC and sample images from google so that we are associated with this specific record label. It will help us in coordinating the production, manufacture, distribution, marketing, promotion, enforcement of copyright for sound recordings as well as our music video. We also plan on putting the logo on our digipak and at the end of our music video.

As we are a group of three members, we have divided the roles between us, with each of us taking a major role in addition to side roles.

As discussed in our class, there’s a director/ producer /art director / assistants similarly, there are videographers and cinematographers, make up artists, editors, equipment managers, costume designers etc. although we do not have a whole crew but we did manage to give each other the positions we thought would be best

Our roles have been illustrated in the flowchart below that was made by Maria Zaka:

As there are no Copyright Laws in Pakistan until now, we as a group do not need a permission letter from Ali Sethi. But still to avoid copyright infringement, i contacted Ali Sethi directly on his official Facebook page to seek permission to use his track for our music video. The message we sent him is attached below which has been seen by him:

Further into our planning, we started developing our concepts. Both of my group members, Maria and Leena, had a totally different concept in their mind. After brainstorming and discussing our concepts with our Media Sir, we decided on the concept we three thought was best for our music video.

The 1st Concept was by Leena, which was eventually selected as the final concept. It revolved around a person whos longing for love ( significant other).

whereas Concept 2 was of Maria, in it she wanted to show how loving from the opposite religion can be hard and unacceptable.

and lastly Concept 3 was mine where i wanted to show how girls are married off in a young age, having no clue what their aims could be in life, they aren’t literate enough to know what they hold so basically revolved around Illiteracy in pakistani young women.